LinkedIn is a valuable social networking tool for professionals of all sorts. This includes entrepreneurs as well as commercial and not for profit organizations. The business-centric social network has been making a lot of updates as of late, and one of its recent enhancements is one that aims to benefit non-profit groups specifically.
New Skills to Showcase
It was recently revealed that LinkedIn has introduced a feature called Volunteer Experience & Causes. As the name implies, this feature is essentially a new section of the user profile that allows professionals to include details regarding their volunteer initiatives. So, for example, if you have been doing charitable work in the community or support a particular organization, you can list it here in this field. Here is a brief overview of the marketing opportunities the new Volunteer Experience & Causes section has to offer:
Improved Profile - Non-profit organizations are very similar to their for-profit counterparts in a number of ways. For instance, both demand a special set of skills and experience from their members and staff in order to thrive. The great thing about the new Volunteer Experience & Causes field is that it allows you to showcase those skills and experiences on your LinkedIn profile as a way to display your passion for the causes you support. In short, it makes your profile look much more attractive to those who do take notice.
Increased Exposure - As a social marketing platform, LinkedIn has tons of potential. One of the most basic, yet significant advantages is its ability to help professionals increase their exposure. Since non-profits are often involved in efforts designed to raise awareness, LinkedIn can help generate even more visibility when putting the new Volunteer Experience & Causes field to work. Not only does this feature provide a convenient way to showcase your skills and experiences as they relate to volunteer work, but also drive traffic to a website where people can make meaningful interactions with your brand.
More Supporters - Being involved in non-profit initiatives is a powerful marketing strategy in and of itself. The more information you expose about your volunteer work, the more interested parties will want to connect. This is what makes LinkedIn’s Volunteer Experience & Causes section such a great luxury. By simply putting your non-profit skills and experiences on display, you can establish the type of connections that turn profile browsers into loyal supporters. It is amazing what a couple of goodwill points can do.
Showcasing Your Non-profit Initiatives
The new LinkedIn Volunteer Experience & Causes field is perfect for non-profit organizations looking to maximize their exposure on the platform. If this feature sounds interesting, we advise you to start updating your profile accordingly right away. The new section allows you to include your volunteer positions, the specific causes you stand behind, and the organizations you support, be it the American Red Cross or Teach for America. LinkedIn is becoming a big hit with non-profits, so add your info and start connecting!
Author Bio:
Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free email marketing services to assist with the flourishing of grassroots organizations.
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