A few weeks ago, I came across a new company at the forefront of the mobile web movement that I believe nonprofits should know about: ur mobile. This innovative group is revolutionizing the way that donors give to nonprofits. Over the last few years, we have all witnessed the booming prevalence of the smartphone: "the Swiss Army knives of the Digital Age" (New York Times). The ur mobile team knows that this trend will undoubtedly continue and believes nonprofits should do all they can to take advantage of the mobile revolution.
Ur mobile optimizes nonprofit websites for mobile devices, making it easier for supporters to learn more and donate to nonprofits via their smartphones. Often, the experience of viewing a website on a mobile browser leaves something to be desired. Cluttered pages and too much information can overwhelm visitors that might otherwise engage with your organization. If the information mobile visitors seek is easily accessible, they are more likely to become donors.
Text-to-give is a popular way to donate to causes via mobile phones. However, there are many limitations with this method of giving. Namely, this method does not allow nonprofits to capture donor information, making recurring donations near impossible. Mobile browser giving allows you to translate online giving best practices to smartphones. To see for yourself how the Mobile Engagement Process works, check out the site urcause.org on both your desktop/laptop and mobile browser and observe the difference.
To learn more about ur mobile or mobile giving, visit urmobile.com.
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