If you've ever felt the need for a social media tool specific to nonprofits, this week's review on Thrive offers a solution and reveals why nonprofits have different social media goals and needs.
As always, our list of web development best practices grows with each new tool we discover! Check the archives for our previous reviews.
What kind of tool is Thrive?
As a “one-stop shop that simplifies, organizes and measures your social media efforts," Thrive manages your social networks while attracting supporters and donors to your cause.
Created by Small Act, a company dedicated to helping nonprofits "make a big impact in social media," Thrive’s user-friendly hub streamlines your efforts. Similar to other tools, you control when you Tweet or update your status on Facebook, Twitter, Flickr and YouTube (other networks coming soon), target and engage those who care about your work and receive stats on all accounts.
Small Act understands that social media should be about engaging your followers, fans and friends, and that cultivating these authentic relationships helps recruit donors and advocates. That's why Thrive boasts features that sets it apart from other social media tools. With it, you can engage and understand your fan base by viewing entire conversation histories while checking for complete contact and demographic information.
How has Grassroots.org used Thrive?
You may have noticed our latest Tweets or Facebook updates being “sent from Thrive”. We’ve been using it to update our own social media networks and checking how many of you actually click our links! Don’t worry, we only check these stats and browse for relevant nonprofit news to understand how to best deliver useful content to you.
All this is possible through Thrive, but we especially love the ability to tag and write notes about our contacts based on our interactions with them. Doing this recently helped us locate new nonprofits and technology experts!
How should my nonprofit use Thrive?
Geared towards nonprofits, Thrive features granular scheduling, keyword search capability, contact management with tagging and in-depth reporting. What does all this mean?
Use Thrive to help you schedule posts and check all incoming messages, replies, mentions simultaneously. Keep an eye on who is posting what and read the latest #nptech or “education” Tweets. Pinpoint your superfans or donors by organizing your contacts list and tagging them. And with Thrive, there’s no excuse to not know how many people your posts reach every week.
How can my nonprofit sign up for Thrive?
Tell SmallAct about your current social media situation for a free trial of Thrive. Complete this form to start making your big impact in social media. While you're there, sign up for a free demo of the tool in action!
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