What kind of service is Benevolabs' Website Usability Review?
A Usability Review evaluates a website against standard usability principles. This type of review can be used to let an organization know what is working with their website and what is not. The Usability Review takes into consideration nonprofit website best practices and tells you if your message is being conveyed effectively through your website and if your goals for the website are being met. Benevolabs' Usability Review in particular takes a detailed look at the following website categories: Page Layout & Site Organization, Content and Language, Building Credibility, Navigation and Goodwill.
How did Grassroots.org use a Website Review?
After requesting a review from Benevolabs, Grassroots.org was asked to provide:
1) Our website URL
2) Most common tasks for visitors to our site
3) The primary business goals of our site (portal for sales, advertising revenue, find work or volunteer opportunities, source of information, technical support for customers, etc.)
One week later, Benevolabs e-mailed a 10-page review to our staff. The report included an executive summary, a walk-through of the usability items they evaluated, and a prioritized list of recommendations. For instance, we were told we might receive more member sign-ups if we reduced the number of fields on our nonprofit webform.
How should my nonprofit use this review?
If your nonprofit already has a live website, this tool will help you immensely. The report is written with the intent of being self-explanatory. Benevolabs balances the need to be concise and candid by providing information that will facilitate full understanding of the recommendations.
How can I sign up for a Website Usability Review through Benevolabs?
To request your review now, click here.
The Benevolabs services break down into two bundles. The Basic Review is an "unbiased sanity check" for an organization’s site. The price is $250, and it covers the areas detailed above. They also offer a Premium package which includes everything in the Basic plan, plus a review of your site's e-commerce, forms, browser performance and more. For more details, visit this page.
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