Welcome to this week's edition of "Grassroots.org Tool of the Week," our growing list of tech tool reviews from Mike Mann's Web Development Best Practices. Check the archives for our previous reviews, and come back next week for more insight on the web’s best tools for nonprofits.
What is AddThis?
AddThis is a bookmarking tool that lets readers instantly share articles, photos and links across a constantly growing database of social media and websites. The small icon appears at the bottom of any website or blog post; users can simply click the appropriate icon and share an interesting site with their friends and followers across multiple web channels.
How does Grassroots.org use AddThis?
We used a Drupal module to automatically place an AddThis icon on every blog post and news article on our site. This gives our readers an easy way to share information with their colleagues.
AddThis also guides our web strategy. Each month, AddThis sends analytics, which let us analyze the articles and posts that are the most popular and most shared among our readers. We use these stats to spot readership trends, develop ideas for new blog posts and expand our social media presences. Ultimately, this builds our credibility, our membership and, we hope, our base of supporters.
How should my nonprofit use AddThis?
Any nonprofit should sign up for AddThis! The tool is free and provides an easy way for your supporters to share information about your cause and further your mission.
Even if your site doesn't have an active blog or news section, AddThis is an inconspicuous way to spread the word about your organization.
How can I sign-up?
Go to www.addthis.com, install your favorite icon and start sharing!
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