Grassroots.org

Children of Promise was one of the organizations that Grassroots had the pleasure to work with during the Capacity Building Initiative. As apart of the event, our volunteers provided their organization with a template on how to utilize their website best. However, the work is far from being done. This is why we would like one of our website designers to pick up the torture that the CBI volunteers started with and help them to implement the ideas.

If you would like more information, you can find their request on the opportunity board or email us directly at [email protected].

But please do enjoy the following article written by PRMarketing.com, the fantastic marketing team that works to spread Grassroots.org mission.

Between the Occupy Wall Street Movement and the upcoming holiday season, New York City is busier than ever. And Children of Promise, NYC is no exception. The non-profit organization has been bustling since Grassroots.org helped revamp its website, CPNYC.org.

CPNYC provides after-school mentoring and mental health services to children of incarcerated parents in Brooklyn, New York.

“Our services try and address the needs of children of incarcerated parents from every angle,” said Rebecca Zook, director of government contracts for Children of Promise, NYC.

As with many non-profit organizations, finances are tight, and obtaining funds for marketing purposes is nearly impossible.

This is where Grassroots.org comes in.

Grassroots.org is a non-profit organization that assists other nonprofits by providing valuable business resources and technologies for free. This allows the groups to focus on what they do best while increasing their efficiency and productivity.
Grassroots.org held a capacity-building initiative event in New York City on Oct. 29.
The workshop organized professional business volunteers to provide no-cost plans in finance, marketing and strategy consultation for nonprofits like Children of Promise, NYC.

“Grassroots.org volunteers analyzed our website and gave us suggestions on how to improve and streamline it to make it more user-friendly,” said Zook. “They also gave us advice on how we can strategically use the website for social networking and PR purposes to get the word out about what we’re doing and get people involved.”

Grassroots.org also provided CPNYC a document to track their volunteers, as well as strategies to engage people through social media.

Since CPNYC renovated their website, they have seen an increase in cold calls from those wanting to know how they can get involved.

“We want to speed up the process of finding professional volunteers for these nonprofits,” said Benjamin Cohen, outreach manager for Grassroots.org.

Children of Promise, NYC received a development plan, and they will find their web developer from Grassroots.org’s volunteer program, Cohen said.

“We thought our website was more for advertising,” Zook said. “We have since learned that our website is really a tool to market ourselves and engage people to get them involved. The suggestions Grassroots.org made were terrific. We definitely want to utilize their services in the future.”

Grassroots.org’s goal is to adopt 10,000 non-profit members and provide each of them with $10,000 worth of services for free each year.

Media Contact
Alyssa Vincent
PRMarketing.com
[email protected]
801-541-5546