As we celebrate the mothers in our lives this May, Central Denver Mothers and More paid tribute to motherhood in style by handing out purses to moms in need via the Power of a Purse campaign. Their site's clean layout, use of social media and effective content played a part in broadcasting the event and their overall mission, which is why they're our May Member of the Month!
A local chapter of national nonprofit Mothers and More, the organization is dedicated to supporting motherhood's daily challenges while raising awareness about the barriers that moms face. Seeking to empower the modern-day mother burdened with choices and transitions, Denver Mothers and More teamed up with local supporters to collect purses for distribution to moms in need.
Why purses? "A woman's purse holds her sense of identity and symbolizes her earning power. We hope by collecting purses for local women's charities, we're instilling a sense of economic independence for moms who don't own one," says chapter leader Carolyn Purcell.
Though they had the option to create a site via their national chapter, the organization found creating one through Grassroots.org's web builder tool allowed for a level of site personalization. Their site is a perfect example of how to use the web builder effectively. "We were able to direct people to our official, easy to remember URL, include social media plugins for our site and broadcast our cause virtually," which is one of the reasons why the nonprofit successfully collected over 800 purses for their campaign!
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