What kind of service is YouTube?
Created in 2005, YouTube is the first mass video-sharing website to rank among the top 5 most visited on the web. YouTube hosts a variety of user-generated content including video blogging clips, TV and movie clips and other self-recorded videos. Users are required to register for an account in order to upload content and customize their own "channel,” or page. Viewers can then rate/comment on user videos and share the viral-worthy ones with friends.
How does Grassroots.org use YouTube?
Grassroots.org's YouTube channel hosts our overview slideshows, ongoing Faces of Change video series and past webinars. The ability to embed video on our site is a key component of our multimedia strategy. In 2008, we were accepted into the YouTube Nonprofit Program, which resulted in increased channel and video view count. Since then, we have been able to connect to members and share our mission via premium branding features only offered to members of the program (channel banner, longer videos and a Google Checkout button to drive fundraising).
While there are perks to the Nonprofit Program, without information on viewer interest it’s impossible to improve our video content and campaigns. Much like Google Analytics, YouTube’s Insight section eases this concern by reporting on video traffic and ranking your top videos each week. These detailed statistics helped us locate new sources for potential members, donors and volunteers.
How should my nonprofit use YouTube?
All nonprofits should register for a free YouTube account and start uploading videos! An organization’s ability to produce compelling video content generates interest and followers. Both new and pro YouTube users should consider applying for the YouTube Nonprofit Program to join their active list of nonprofits.
How can I sign up for YouTube?
Visit YouTube's signup form to create a free basic account. Then, head over to the Nonprofits Program page to read more and apply!
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