If you're an avid follower of the Grassroots.org blog, you know that over the next few months, our staff will review one web tool each week. Each tool comes from this list of Web Development Best Practices from Grassroots.org founder Mike Mann. So check back for advice, insight and information on the web’s best technologies for nonprofits.
What kind of tool is Twitter?
Twitter is a social media tool that relies exclusively on 140-character mini-blogs. Similar to the status update feature on Facebook, Twitter allows users to shout out quick, snappy messages to a set list of followers. It has become a popular tool in most industries, but marketing, media, entertainment and nonprofit professionals have especially latched on to the network.
How have we used Twitter at Grassroots.org?
Twitter's usefulness is threefold: We learn about other organizations, stay up-to-date on nonprofit news and events, and gain exposure.
On a practical level, Twitter is an excellent source for archiving articles and resources. We follow a range of organizations, including marketing experts, start-up nonprofits, and major news outlets. Often, our Twitter feed reads like a mini news page, with links to articles on everything from technology to nonprofit news to humanitarian services.
The most tangible outcome on Twitter is publicity. We've gone from zero followers to nearly 3,000 since joining, and it's helped us gain exposure and connect with other organizations. Our cast of followers is diverse and includes everyone from member organizations to reporters for major media outlets. How does that translate to more publicity? At least 10 new accounts follow us every day, which has made Twitter our top referencing site for Grassroots.org
How should my nonprofit use Twitter?
All nonprofits should sign up for a Twitter account. It's an easy, free and fun way to network and snag some free publicity.
After signing up, search for followers. Typically, it's best to seek out organizations or individuals who identify with your cause. Once you collect a substantial follower list, begin Tweeting. The best way to find followers is to be an active Twitter participant. Re-tweet interesting articles, respond directly to individuals, and write a few messages each day.
As your Twitter presence grows, consider a tool such as Hoot Suiteto manage your account. Hoot Suite lets users connect Facebook and Twitter accounts, schedule Twitter feeds and analyze growth statistics.
How can my nonprofit sign up for the tool?
Go to the Twitter homepage, and start chirping.
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