Grassroots.org selected Birthright Earth from more than 2,000 eligible organizations as its September Member of the Month.
Each month, Grassroots.org chooses one member whose work best fulfills its mission: To serve as a catalyst for positive social change by leveraging modern technologies and best business practices.
Four main criteria are used to evaluate the websites: activity, growth, creativity and navigability. With its inviting web design and effective use of Grassroots.org tools, Birthright Earth excelled in each of these categories.
“As an organization, we want to see other nonprofits succeed and grow because of the services we provide,” said Shane Hankins, Executive Director of Grassroots.org. “The Birthright Earth website is a great example of how technology can impact communities around the world.”
Inspired by, but not affiliated with, the Birthright Israel program, Birthright Earth aims to teach youth about the environment through firsthand experience. Birthright Earth selects applicants for 10-day, fully funded trips through the Amazon rainforest that include hiking, canoeing, field research and lectures.
Its website reflects that goal. Compelling photos and vibrant design attracted younger audiences to the site, which furthers the Birthright Earth mission to build environmental awareness in younger generations, Founder and President Timothy Devane said.
“Grassroots.org allowed us to start reaching out to the younger generations that our program revolves around,” Devane said. “It's one thing to develop ideas and programs within an organization, but our root need to present ourselves to and interact with young people would have been impossible without Grassroots.org.”
Find Us On