Today’s non-profits are faced with many challenges. Among them – finding a viable vehicle for increasing donations, a reliable means of communicating with their supporters, and a method for improving marketing efforts that actually works. As a tool that is relied upon by commercial and not for profit organizations alike, email marketing can be the solution to all these needs and more. Because the service provider you choose can make or break your experience, this article will point out what a non-profit should look for in an email marketing company.
A Dependable Infrastructure
Before signing up with any email marketing company, it is absolutely critical to make sure that they have a dependable infrastructure that can support your needs first. Why is this such a big deal? Because it impacts your reputation and ability to have a successful run with email marketing. If your email marketing provider doesn’t have a solid infrastructure in place, you could find yourself with poor deliverability rates, blacklisted, and out of luck in terms of sending anything should their server equipment not be up to par. In order to avoid this, a non-profit needs to put emphasis on learning more about the infrastructure prospective suitors are working with.