Would you like to see what basketball icon Shaquille O’neal looks like with a James Harden-esque beard? Shaq has been known to do some crazy things, but how would you convince him? By sending him a lengthy letter? Begging through Twitter? There are never any guarantees, but the key to Shaq’s heart and the hearts of other celebrities may lie in the charities they support. This is what a new website by the name of Charity Bribes is banking on.
What is Charity Bribes?
Charity Bribes is an online service that has created a unique way to raise awareness and funds for a good cause. Instead of holding bake sales, selling raffle tickets, and other traditional methods, this service urges Twitter users to donate whatever they can afford in exchange for a celebrity to complete a specific challenge. The celebrity is unaware of this until the money has been raised, and Charity Bribes approaches them with the request to complete the challenge. Celebs have 30 days to complete it, and if they do, the funds are forwarded to a given charity. If not, then everyone who donated funds gets their money back.
The first Charity Bribes challenge was presented to Larry David, creator of hit shows such as Seinfield and Curb Your Enthusiasm. This particular challenge called for David to join Twitter, which is apparently something fans have been wanting for some time. So far, Charity Bribes has raised $10,000, which will be awarded to the National Defense Council if he joins the microblogging site in 30 days. David has yet to jump on the Twitter bandwagon, but the clock is still ticking.
Next up was late night talk show veteran Conan O-Brien. Apparently Twitter fans long to see him sporting an eyepatch in a turtleneck with a pipe in his mouth while sitting down with a celebrity guest on his show, Conan. But that’s not all. If he complies and the guest asks him about the wacky attire, he must respond by saying “I don’t want to talk about it” as a part of the challenge. If he completes the full task, the funds raised through Charity Bribes will be donated to Autism Speaks.
Getting in on the Action
Non-profits who are interested in drumming up support for a specific cause will be happy to know that Charity Bribes challenges can be suggested by anyone, for any celebrity they choose. The concept is simple enough, and with needy charities being the beneficiary, it is definitely an initiative worthy of supporting. Of course the hard part is convincing the stars to get on board with the idea and participate. After all, they are busy with their careers, and some would flat out prefer not to be bothered. If both the internet community and the celebrity community support it, then Charity Bribes could be the start of something wonderful. Stay tuned on this one.
Author Bio:
Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free nonprofit email marketing services to assist with the flourishing of grassroots organizations.
The incident involving Jason Russell is as shocking as it is sad. Film director, activist, and co-founder of non-profit organization Invisible Children, Russell was recently hospitalized for various ailments, including dehydration, exhaustion, and malnutrition. The issue is turning out to be more serious than many imagined as the latest word is that it could take months of psychiatric treatment before he fully recovers. According to a statement by his wife Danica Russell, he might actually be under hospital care for months.
On March 15, Russell was detained by San Diego Police for allegedly vandalizing vehicles and masturbating in public. A few motorists had called in to local authorities to report that a man was running naked through traffic making obscene gestures. Those reports were backed up when a video was a released showing a man, believed to be Russell, displaying antics that matched the alleged behavior. Despite what was alleged to have occurred, no arrest was made as police deemed that mental treatment was more important in this case.
The timing of the incident is just odd because roughly a week before it happened, Russell had garnered major mainstream attention for his directorial work.. In the beginning of March 2012, Invisible Children released “Stop Kony”, directed by Russell, on YouTube. The video is a 30-minute documentary that aims to get international authorities to take action against Joseph Kony, a guerrilla leader alleged to be the mastermind behind kidnapping, rape, and murder among other crimes in Uganda. Stop Kony raised support in the form of notable celebrity endorsements and even became a YouTube sensation with over 100 million views on the video sharing site.
For now, Jason Russell’s breakdown is being attributed to a medical condition called “brief reactive psychosis”. This is what was reported in a statement made by his family. However, a statement released by Invisible Children suggested that Stop Kony’s viral explosion and the sudden exposure that resulted from it could be the blame. One has to imagine that the amount of pressure the video’s success put on the organization and Russell especially, was immense. From what physicians say, the reaction was normal considering the mental, emotional, physical stress his body endured in such a short amount of time.
Brand Impact of the Breakdown
Sure, it had its detractors, but it is unfortunate that the Stop Kony video, which by all accounts had a good message behind it, seems to be the cause of Russell’s dilemma. It is sad because its success may have actually made him bigger than the Invisible Children brand itself. When that happens, turmoil often follows. Just look at what happened with Jeffrey Skilling, the Enron scandal, and subsequent downfall. While these are obviously two different situations, the story of Jason Russell is now overshadowing Invisible Children and all the good it has done up to this point.
It is believed that Russell will return to his role as an activist and in his absence, Invisible Children will continue in its mission. Even if that happens, this may be an image neither is ever able to shake.
Author Bio: Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free nonprofit email marketing services for organizations involved in aiding youth.
What if there was a way to engage in your email fundraising and advocacy programs in a way that would instantly double your conversion rates at one fell swoop? What if there was a strategy you could adopt that would allow you to target users who donate more money simply based on the device they use to read your email newsletter?
What if there was no need to engage in further what ifs and the answer was available right now and could be readily implemented by any non-profit organization? The truth is that there is a way to achieve these almost inconceivable email marketing goals and that is by providing content specifically devised for one form of mobile device: The Apple iPad.
97% market share & 2 x the conversions
The iPad currently has a 97% share of the tablet market, which marks the single greatest monopoly by one device in any primary consumer electronics segment. Although the demographics, income group, and other salient characteristics of the iPad owner do not differ significantly from any other smartphone user, the conversion rate for Apple tablets is more than twice that of its non-mobile counterparts such as desktop and laptop computers.
According to an Econsultancy Toluna report for every $1,000 spent on conventional PCs, organizations can count on $2,010 from iPad users, but this additional funding does not come automatically. It is imperative that your group optimize your email fundraising templates and website to take advantage of the iPad’s specific characteristics.
By now everyone engaged in online promotions is aware that Apple and Adobe Flash are mortal enemies, but integrating these top seven effective specific functions into your iPad content will help you provide a rich tablet experience for your donors and constituents:
1. Turn automatic formatting off – While the iPad’s auto correction and capitalization behaviors are very handy, they can play havoc in user forms that call for text input of names and passwords. Disabling autocorrect and autocapitalize in specific text areas will keep down the frustration level of your readers.
2. Dial down the contrast – The iPad finds it more difficult to display black text over a white background than conventional computers, so to avoid noise arising from hard contrast and jarring sharpness, experiment with more delicate color combinations between your copy and your background.
3. Provide dual navigation – The best way to display your navigation options is with a left side nav bar while in landscape mode and a popover when the iPad is turned to portrait. Sticking to a side nav in portrait can cause your main content to be viewed as overly skinny and out of proportion.
4. Mercilessly edit your touch points – While conventional email template design for traditional desktop and laptop computers can take advantage of the pinpoint accuracy of the mouse cursor, the iPad is designed to be activated by the much pixel-larger human finger. Presenting the essential elements while relegating secondary functions to other sections or even to the scrap heap is the best way to avoid wasting iPad screen real estate.
5. Don’t rely on mouse events – Due to the lack of input hardware, CSS’ :hover as well as mousemove, mouseover, and mouseout are best removed from your email template. If you absolutely have to incorporate them, provide a visible link to allow access to the various elements which are hidden.
6. Specify your scrolling content – The one finger swipe is interpreted as window.scroll() but the two finger swipe is the equivalent of a scroll wheel on a mouse. To best accommodate these functions, avoid fixed block elements such as the ubiquitous
7. Shun absolute positioning – Incorporating position:absolute in your iPad content will likely force some elements in your email and webpage which are anchored to the view port to fail to be displayed as they are positioned off the visible screen. Keep positioning dynamic in every element.
Creating an iPad specific email template and accompanying website for your fundraising and advocacy efforts is indisputably a challenge but if the result is a doubling of your conversion rate, it certainly is a very worthwhile task!
Author Bio: Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free nonprofit email marketing services for organizations involved in aiding youth.
Today’s non-profits are faced with many challenges. Among them - finding a viable vehicle for increasing donations, a reliable means of communicating with their supporters, and a method for improving marketing efforts that actually works. As a tool that is relied upon by commercial and not for profit organizations alike, email marketing can be the solution to all these needs and more. Because the service provider you choose can make or break your experience, this article will point out what a non-profit should look for in an email marketing company.
A Dependable Infrastructure
Before signing up with any email marketing company, it is absolutely critical to make sure that they have a dependable infrastructure that can support your needs first. Why is this such a big deal? Because it impacts your reputation and ability to have a successful run with email marketing. If your email marketing provider doesn’t have a solid infrastructure in place, you could find yourself with poor deliverability rates, blacklisted, and out of luck in terms of sending anything should their server equipment not be up to par. In order to avoid this, a non-profit needs to put emphasis on learning more about the infrastructure prospective suitors are working with.
Useful Features
An email marketing package is only as good as its functionality. If it can’t do what you need it to do, then it is essentially worthless. For this reason, useful features is another quality a non-profit should look for in an email marketing company. When it comes to great features, trust us when we say there are plenty to be had. Some of the basics include A/B testing, list management tools, and comprehensive reports that give you a detailed view of how your campaigns are fairing in the performance department. While there are some features no organization can do without, keep in mind that you may require a few that are specific to your individual cause when looking for a service provider.
Good Customer Service
Last but not least, quality customer service should be high on your list of top priorities. Some organizations overlook this vital factor and end up regretting it in the end. Don’t put your non-profit in the same situation. Do the legwork to make sure you are choosing a company that will support you in your time of need. If the firm can’t quickly respond when you have questions or at least point you in the direction of resources that will solve your problems, they probably are not worth your time and investment.
Email marketing may not be the solution to end all woes for a non-profit, but it can certainly help meet some very important objectives. We have seen many trends come and go, so the longevity of this mature marketing tactic speaks for itself. Find yourself a trusted partner, and email could prove to the be the tool that enables your organization to excel like never before.
Author Bio:
Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free nonprofit email marketing services for organizations involved in aiding youth.
Ordinary people can change the world. In fact, ordinary people impact the world in significant ways every day. You and I know these people as Activists, individuals that consistently advocate for a cause and seek to create change. From how nations practice democracy and form new ones, to how Human Rights and peace is spread within communities, Activists engage the masses. Human Rights Activists in particular require a lot of support to affect change, but often do not have safe access to development services outside of conferences. It then becomes necessary for Activists to be able to convene safely to learn and explore with each other. Such a place exists and is building capacity with the help of Grassroots.org; it’s called EOTO World.
EOTO World is an international organization that is dedicated to developing Human Rights Activists toward a world free of poverty and full of peace. The organization is entirely volunteer run and a young spirited start-up that has been blazing their path toward the world that they envision from its founding a little over a year ago. EOTO World seeks to engage Human Rights Activists through their five programs that address the needs of these Activists to convene in safe, convenient spaces to exchange resources, learn potential solutions from each other through critical writings about happenings in the field, identify and practice peace and gain tailored capacity building services to affect poverty.
As a member of Grassroots.org, EOTO World has been able to maximize its impact by using the licenses available to members by using Thrive to keep up their social media pages, and using We-Care.com (http://eotoworld.we-care.com/start) as a convenient way for supporters to give while shopping online for their favorite items. But that’s not all, EOTO World incorporates the volunteer community of Grassroots.org in ways that it works to affect sustainable development practices.
EOTO World’s vast mission includes the promotion of a culture of peace. A culture of peace is identified by the United Nations (UN) as a set of values and behaviors that guide how we can live in harmony with the self, others and the Earth, including using sustainable practices. Although sustainable development is included within a culture of peace, the UN invests in promoting sustainable development further through the Commission on Sustainable Development.
The Commission on Sustainable Development works with what are known as the nine major working groups. EOTO World has a representative from the organization working with others within one of these working groups, called the Major Group for Children and Youth (MGCY). The network of MGCY is made of international young people and organisations that care about the future, the sustainability of our planet and represent the voices of children and youth globally in the processes of sustainable development to the UN.
In June of this year, there will be a conference on sustainable development known as Rio+20, where the international community of policy makers, civil society and nation delegates will convene to discuss critical issues affecting the world and propose a process to resolve them. In preparation for Rio+20, the MGCY network is busy working to educate young people globally on the importance of the Conference, and to increase their participation at local and international levels. What is amazing about this wide-spread engagement is that all the work being done by the MGCY are done by and for young people, including children. The MGCY has a goal to reach 1 billion youth, including 5 million without internet access with a toolkit made specifically to teach about sustainability, how young people can impact Rio+20 and continue sustainable development initiatives.
On the road to achieving ambitious goals, the MGCY needed the help of additional volunteers to help prepare some of the items for the toolkit. This is where EOTO World saw the opportunity to network. The organization used its access to great designers through Grassroots.org and wasted no time inquiring about how to obtain a youth designer under the age of 30. That's when Benjamin Cohen matched EOTO World with 24 year old Italian professional designer Dario Calonaci.
Mr. Calonaci accepted the challenge to articulate the 7 critical issues of water, food, energy, disaster, oceans, cities and jobs that will be focused on during the Rio+20 conference into a eye catching graphic that would be appealing to both children and youth under 30. With full artistic freedom to create a friendly, colorful yet professional image, Mr. Calonaci created a graphic that is sure to impress once the MGCY tookit is released!
Bravo Dario! What’s next for EOTO World? The organization's Executive Director, Elischia Fludd, says the organization will continue to use Grassroots.org services for website development and hosting as well as continue to lend energy to the MGCY goals by helping to distribute the toolkit in North America. If you are interested in learning more about the MGCY and its continual push toward sustainable development through policy worldwide, contact Organizing Partner, Kiara Worth at [email protected].
To become involved with EOTO World in engaging youth within the North American region to impact the Rio+20 conference and beyond, contact Elischia Fludd and her team at [email protected].
We want to thank everyone for sending in their submissions for our newest service, the online fundraiser, Giftsforhumanity.org. We have turned off the application form in your Toolbox and are going to choose amongst the organizations that have sent in submissions. At this time, we have 8 licenses to provide to our members.
After doing so, we will announce those organizations that have been chosen. We are excited to see how GFH.org does for our GR community members, and we hope to continue to bring more fundraising opportunities because we understand the importance to raise money for every organization.
Member Spotlight - Flood Sisters Kidney Foundation of America
We are three sisters from New York that have a story of hope and miracles.
During our early childhood, my sisters and I were always taught by our parents to help others when we could and in return, the world would unfold for all your endeavors. More or less, the more you give, the more you shall receive.
In August of 2008, we received disheartening news that our father was sick. He was told by his nephrologist that he would need a transplant soon or dialysis. My sisters and I immediately got tested and began sending out email blasts to all our friends and family. Unfortunately, no one was turned out to be a match.
We discussed how we didn’t want to see our father wait on the national list (2-6yrs sometimes longer) or have to suffer through dialysis. I had worked in nursing for many years, my other sister works on Wall Street in Finance and our other sister was a social worker. We suddenly thought there must be a way around this. The aha moment came the next day while we were all talking on the phone about our father.
Crazy as it may seem, we had used Craigslist in the past for selling our jewelry, for advertising, networking, finding jobs and for childcare. It had worked for everything and proved to be a success. So, we decided why not use it for Dad? For a living donor?
After a year and 4 months, much publicity and over 100 responses thereafter, our idea had brought about potential living donors. We were overwhelmed and so grateful to everyone that wanted to test for him. It was an amazing feeling to know that these people didn’t even know our father and yet they were willing to help. The responses came from all across the United States, including states as far as Hawaii and Alaska to the mountains of Vermont. The responses were amazing and more than half of the people that responded were genuine. I think it teaches us in life that there are good hearted people in the world and that the universe does respond in times of need.
Daniel Flood attending The Flood Sisters' Spring Soiree at the Gansevoort Hotel in New York City
On December 12, 2008, our father received the gift of life from an amazing woman, Dawn Verdick from Monterey, California Dawn is a natural philanthropist and entrepreneur. She is the founder of Daretodream.org, an educational youth oriented non-profit, geared toward preparing those in low income communities to achieve an education. Since our father’s transplant, life has been great. Our father is enjoying life and playing golf again and our father’s donor is doing great as well. She is now part of our family and we share a bond with her that will last forever. I don’t think words can express our gratitude and appreciation for saving our father’s life.
While we were stricken with the news of our father’s sickness and coordinating all the donors into testing, we figured if we can do this for our dad, why not do it for others? We were realizing that we were already operating like a foundation. I think when you go through something traumatic in life that affects your family, you are more open to wanting to help others.
When we were on CNN in February 2009, the broadcast attracted many donors and patients. The broadcast built our database overnight and that is how we’ve been able to save 6 lives thus far including our father!
Our second transplant was a retired police officer from Emerson, New Jersey. He was diagnosed with Lupus that eventually shut down his kidneys. He came to us when we only had one donor. After the CNN broadcast, he found his donor from New Hampshire! On July 17, 2009, Jim Collis received his transplant. Today, he feels amazing.
Our third transplant was a 72 year old woman with her own chicken business from Tampa, Florida. Her daughter, Jordana Arkin is a comedy producer out in LA and found us on CNN as well. On September 17, Betty Arkin received the gift of life and today she is able to be free of dialysis, running her chicken business!
Our fourth transplant was a 62 year old man from Blanchard, Idaho. I believe he found our foundation in the National Enquirer. Jack Jones, also has diabetes and so his kidneys shut down shortly thereafter. On May 19, 2010, Jack received the gift of life from his life-saving hero through Flood Sisters.
Our 5th transplant was our first pediatric case, a 17 year old young man from Lufkin, Texas. His case was a little risky as he was born with auto recessive polycystic kidney disease. His mother donated her kidney to him when he was young and unfortunately, her kidney was damaged during surgery. Shortly after, Adam was back on dialysis and had acquired high antibodies. After 8 years of rigorous three hour trips to dialysis three days a week to Houston, Texas, Adam was matched with his cousin’s friend who proved to be a suitable match. We referred him to Johns Hopkins that specialized in high antibody cases. On September 18, 2010, Adam received the gift of life. Now, he is enjoying his young adulthood and able to attend school for the first time in years.
Our 6th transplant case was a man from New York in his 40’s and the donor was from Ohio. They bonded as both of them worked in the technology field and became close friends during the donation process.
We are currently working on our first international transplant case from London and it’s really exciting to be able to spread awareness for our work globally.
Overall, it’s been an amazing journey to say the least to see all these people that were so ill before be healthy again all because of us. We think to ourselves often, that we are truly blessed to be given this opportunity to educate, inspire and save lives. God couldn’t have chosen a better path for my sisters and family. We believe that we only have one life to make a difference and if we can help one person a day, we know that we have succeeded.
To help us save more lives, please send donations to www.floodsisters.org.
If you or someone you know is interested in being a donor, please contact us at [email protected].
Building relationships is a critical need for non-profits in any vertical. There are many options for keeping in touch with supporters, but more organizations are using email marketing as their primary tool of choice. It is all for good reason because this tool has a lot to offer. Here are some of the benefits email services can deliver to a non-profit organization:
Low Cost Investment
Many non-profits find it difficult to generate the funds needed to support their causes and sustain their initiatives. Raising funding is even harder in this economy, and backing a good cause can get expensive depending on the volume of support you are trying to gain. Luckily, email marketing happens to be one of the most affordable marketing tools around. With so many options on the market, it is relatively easy to find a solution that can accommodate your budget as long as you do the research. If you’re really lucky, you may be able to land a free service that requires you to pay nothing at all to conduct your non-profit business. Whether it’s free or for a modest fee, email services can ensure your investment stays affordable.
Performance Insights
Are you currently measuring the impact of your non-profit marketing efforts? If you are relying on traditional methods, you may not have a viable way to do so outside of tallying donations and inquiries. Effectively tracking performance can be next to impossible with traditional methods, but is actually quite simple with email marketing. The email channel itself is very accountable, meaning it keeps up with all the activity that passes through it. Getting this data is what’s important, and the more extensive the reporting capabilities of the email services at your disposal, the more you can get your hands on.
The Door to Social Marketing
As the web evolves, it becomes a more valuable promotional playground for non-profits. The introduction of social media is a prime example. From Facebook to Twitter, organizations of all sizes are plugging in to build a presence on the social networks. And even if you are already seeing good results with your social media initiatives, combining those efforts with an email marketing strategy can benefit the cause even more. For example, depending on the features included the package, your email services may enable you to place a sign up form to your mailing list on a social profile, incorporate social sharing buttons in your messages, or both. Integrating two powerful channels such as these can take your non-profit message further than it ever would have been able to travel with merely one or the other.
These are just some of the benefits email services can offer a non-profit organization. However, actually reaping them requires all the stars to be aligned. To be specific, you must formulate a solid marketing strategy, and choose a company that can provide all the services your non-profit needs to operate. These two ingredients are vital to your success.
Author Bio: Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free nonprofit email marketing services for organizations involved in aiding youth.
We need your help! We are approaching a major milestone in our organizations history. Just this month, we surpassed the halfway mark of helping 10,000 organizations with free tools and services. We would like your help in updating our membership database so that we can deliver new and exciting products and services at no cost to you. Please take a minute to fill out our short survey.
Grassroots.org wants to hear from you about how we are doing. Here is your chance to tell us what you think about our services and how we could improve our services. If there is a service you would like us to add to our Toolbox, tell us.
The Dream Factory gives children, whose days might otherwise may be spent waiting in hospital rooms, a few days of immense joy to lift their hearts. In the holiday spirit, they would like to be able to share these stories here and on a redone website.
Please enjoy the story, and if you are interested in working with them please contact Laura Walitsky at [email protected]
The Dream Factory of Rochester
The Dream Factory is a national organization that fulfills dreams for children ages 3 through 18 who have been diagnosed with critical or chronic illnesses. We are a bit different from other dream fulfilling organizations for a couple of reasons. Many groups will only fulfill dreams for children with life threatening or terminal illnesses. At The Dream Factory, we recognize that life threatening or terminal fits into our "critical" category, but it's the chronically ill children -- those with Type I diabetes, spina bifida, hemophilia, cystic fibrosis, cerebral palsy, heart defects, etc. that are excluded from the other groups. Children with chronic illnesses are required to constantly monitor the daily challenges and routines that often impede upon the spontaneity of being a carefree child. Their lives are frequently quite different from their peers. When a child with Type l diabetes should be running and playing with their friends, they're checking their blood sugar levels. Instead of a child with hemophilia participating in after school sports activities, they're getting IV infusions and hoping not to get any skinned knees or simple bruises. Instead of having a sleepover with friends, a child with cystic fibrosis may have to spend a week or two in the hospital getting tests and surgeries and medicine. Instead of playing football with their friends, the children with heart conditions can only sit on the sidelines and watch. They are experiencing a life that no child deserves. The Dream Factory seeks to reward the strength and courage which these children possess by showing them that dreams can come true.
The Dream Factory of Rochester was established in 1998 and has fulfilled nearly 145 dreams. In just the past few months, we have taken a teenager with a rare disorder to the mall shopping for video games; we have given two children hot tubs, and sent 6 children to Central Florida. One young lady went to Hollywood to see the sites before returning home for open heart surgery. Two boys went to animation studios in CA to see how their favorite cartoons are created. One young man with cystic fibrosis went on a cruise; and one young lady met Joe Jonas while another met Greyson Chance. On the day before Thanksgiving, an 8 year old boy with a heart condition called pericarditis was handed a puppy.
Currently, The Dream Factory of Rochester is working to fulfill dreams for 6 more children -- Zoe, who lives with cystic fibrosis, wants to meet her favorite surfing professional. Her brother, Cole, also living with the disease, has asked for a pool. Another set of siblings with Type I diabetes has asked if they can go on a cruise in the spring and the other two are planning their trips to Orlando, Florida and visits to the most popular area attractions.
The Dream Factory achieves our mission with a lot of volunteer help. The 38 chapters of the organization are all completely run by volunteers. Our National Headquarters in Louisville, KY has just 4 paid employees. As a direct result of our extremely low administrative costs, a majority of the funds raised are used for their intended purpose - to fulfill the dreams of the seriously ill children in our communities.
The Dream Factory chapters each raise their funds locally to spend on local children. We rely upon individual donations, corporate dream sponsorships, and the fundraising efforts of schools and community organizations to make these dreams come true. We consider ourselves a grassroots organization because all of our support comes from volunteerism. We ask for help, search for the best, and we don't have high paid executives micromanaging our local efforts.
The Dream Factory of Rochester has joined Grassroots.org because we want to have a strong online presence. Our website is in need of an overhaul. We have so many wonderful photos, videos and stories to share of the children whose dreams have been fulfilled. We want to share the children’s stories; we want to share The Dream Factory's story, and we want to do it in the grassroots, yet professional manner that we do everything else.
Our National Headquarters is also looking for a website overhaul as well as people who can help us with public relations and marketing. We are not as well known as some other dream fulfilling organizations, but we want to become a household name. We want volunteers to think of our organization. We want corporations to know how far their donations to our organization can stretch. And, we want families to see our website, see our logo and think of us when their child needs a dream to come true.
The Dream Factory once was jokingly described as “the whipped cream on a poop sundae -- Something good on top of all the bad.” What would you do if you had the opportunity to make a child's dream come true?
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