The internet puts individuals and organizations within easy reach of a host of convenient publishing tools. And while there is certainly no shortage of options, the blog is one of the most effective tools you can ever brandish. Check out these five tips non-profit organizations can use to accelerate their blogging efforts.
1. Pick the Right Platform
In the beginning, one of the biggest challenges a non-profit gearing up for an adventure in blogging will face is deciding on a platform. This is mainly because there is such a wide variety of platforms to choose from. Not only do you have your WordPress’, Tumblrs, and whatnot, you also have both hosted and self-hosted versions of these applications, which further complicates matters. Do the research, and make sure you choose the right blog software before doing anything else.
2. Know Your Audience
With your blogging platform up and running, it’s time to get started on your first post, right? Perhaps, but first you need to make sure you fully understand the needs of your audience. Who are you writing for? What do they want to see in a blog post? This is stuff you want to have figured out before hitting the “publish” button and sending that post live.